We track 59 search terms for North America. Across the results for all of
them, 500 listings in total, globalbluestar.com appears nowhere.
That is the finding worth acting on. The issue is not that our pages rank low for these
terms. It is that there are no pages built to compete for them, so there is nothing for a
search engine to rank. The four recommendations below each close part of that gap.
Recommendation 1
Country-level subfolders
Add /us and /uk alongside the existing regional paths, as a pilot.
North America sits at /na and Europe at /eu, so a continent is
treated as one market. The United States is effectively the whole of the North America
opportunity, and the United Kingdom leads Europe, which means both are competing inside a
page built for somewhere broader.
This is not a migration. Nothing moves and nothing redirects. The new
country paths are added next to the current ones, with the guardrail that stops the old and
new addresses competing with each other. If the pilot does not earn its place, it is removed
and the site is exactly as it is today.
Filename: Global Blue Star - International SEO URL Structure Recommendation.docxFull detail is in the Global Blue Star - International SEO URL Structure Recommendation.docx
Recommendation 2
Publish the seven North America articles
Seven articles are written and ready for the resources section.
They target the terms where the search results are made up of explanatory articles rather
than product pages, which is where a manufacturer site can realistically compete. The head
terms in this set carry very large search volumes and are held by energy agencies,
encyclopaedias and national retailers, so the goal here is to be cited and found on the
specific questions underneath them, not to take the broadest term.
Article
Address it publishes to
HVAC: What It Stands For, System Types and How the Parts Work Together
/na/resources/hvac
Heat Pumps: How They Work, System Types and Efficiency Ratings
/na/resources/heat-pumps
Air to Air Heat Pumps: How They Work, Types and Efficiency Ratings
/na/resources/air-to-air-heat-pumps
Air to Water Heat Pumps: How They Work, Monobloc Types and Output
/na/resources/air-to-water-heat-pumps
VRF Systems: How They Work, Zoning Design and Where They Fit
/na/resources/vrf-systems
Mini Split Heat Pumps: How Ductless Systems Work, Types and Sizing
/na/resources/mini-split-heat-pumps
OEM vs ODM Manufacturing: Definitions, Differences and Which to Choose
/na/resources/oem-vs-odm-manufacturing
Filename: Blogs-Dashboard-North-America.xlsxFull detail is in the Blogs-Dashboard-North-America.xlsx
Recommendation 3
Get on the lists that already rank
For terms like "hvac manufacturing companies", the pages that rank are lists of
manufacturers, and those lists name our competitors.
We read every such list ranking for the tracked terms. 29 of them name
29 heating and cooling brands between them, including
Daikin, Bosch, Trane and Rheem. Blue Star is named on none of them. Each one is a published
page whose editor can add a manufacturer, which makes this the fastest route to being
visible on these terms without waiting for a new page to rank.
Filename: Global Blue Star - Listicle Outreach Targets - September 2026.xlsxFull detail is in the Global Blue Star - Listicle Outreach Targets - September 2026.xlsx
Recommendation 4
A page per product
/na/products carries all six products on one page, at roughly
138 words each.
A search for a specific product family has nothing specific to match, because the six
products share one address and one title. Splitting them gives each product its own page,
its own title and its own place in search, and gives the two families a page each above them.
Level 1
Categoryglobalbluestar.com/na/productslive today
Level 2
Air to airglobalbluestar.com/na/products/heat-pumps/air-to-airto create
Level 3
Universal side discharge outdoor unitsglobalbluestar.com/na/products/heat-pumps/air-to-air/universal-side-discharge-outdoor-unitsto create
Level 3
Mini VRFglobalbluestar.com/na/products/heat-pumps/air-to-air/mini-vrfto create
Level 3
Mini splits, single zoneglobalbluestar.com/na/products/heat-pumps/air-to-air/mini-splits-single-zoneto create
Level 2
Air to waterglobalbluestar.com/na/products/heat-pumps/air-to-waterto create
Level 3
Swimming pool heatersglobalbluestar.com/na/products/heat-pumps/air-to-water/swimming-pool-heatersto create
Level 3
Air to water monobloc R290globalbluestar.com/na/products/heat-pumps/air-to-water/air-to-water-monobloc-r290to create
